“Great vision without great people is irrelevant.”
– Jim Collins, Good to Great
Ken Futch, CSP, CPAE | KEYNOTE SPEAKER
Ken Futch is president of Ken Futch and Associates, an Atlanta-based training company that teaches organizations and individuals how to recognize and capitalize on opportunities. Before founding his company, Ken was in sales and management with AT&T, where he was recognized for achieving the best results in a group of 6,000 salespeople. Ken’s success led to his selection as a top trainer at AT&T’s prestigious National Sales School and to being featured in Newsweek magazine.
A native of the “Tar Heel” state, Ken got his Bachelor of Science degree in business
administration from the University of North Carolina at Chapel Hill. He was commissioned
as a lieutenant and served in the U.S. Army, including a tour in Viet Nam as a combat platoon leader.
In 2014, Ken was inducted into the “Speakers Hall of Fame.” He is a past president of the Georgia Speakers Association, and a former Toastmasters International humor champion; he delivers more than 100 high impact programs annually. Futch has now trained over 100,000 people in seminars presented throughout North America and Europe. Ken has earned the designation of certified speaking professional from the National Speakers Association. He is also the author of the highly acclaimed book Take Your Best Shot, which is filled with priceless insights and strategies for turning situations into opportunities.
Mark Barclay, MS, FASPR – Director of Member Services – 3RNET
Mark Barclay is the Director of Member Services for 3RNet, the National Rural Recruitment and Retention Network. In this role, Mark serves as the primary support contact for 54 3RNet members, and the over 5,000 rural and underserved facilities across the country that utilize 3RNet. Prior to working for 3RNet, Barclay recruited for 36 Critical Access Hospitals and 4 FQHCs as the Workforce Specialist at the Center for Rural Health at the University of North Dakota School of Medicine and Health Sciences. Barclay also helped establish TruServe, a web-based tracking system used by State Offices of Rural Health and Primary Care Offices nationwide. In 2013, Barclay gained certification as a
Fellow of the Association of Staff Physician Recruiters. Mark has a Bachelor’s and
Master’s degree from the University of North Dakota.
Eric S. Bour, MD, MBA, FACS, FACHE | Piedmont Newton Hospital CEO
Eric S. Bour, MD, MBA, FACS, FACHE is the chief executive officer at Piedmont Newton Hospital in Covington, Georgia, where he leads more than 720 employees and 300 physicians. Piedmont Newton was named the Small
Hospital of the Year by the Georgia Alliance for Community Hospitals.
Under his leadership, Piedmont Newton Hospital has achieved outstanding clinical
outcomes, demonstrating the organization’s overall commitment to quality, safety and
service. In October 2018, Piedmont Newton was named the Small Hospital of the Year
by the Georgia Alliance for Community Hospitals. This award is given to hospitals that
use innovative programs to enhance and expand critical healthcare services, improve access for indigent populations, and contribute to the economic development of the communities they serve. To better serve patients, Eric oversaw the expansion and renovation of the emergency department to double the number of treatment rooms and add a designated trauma room. He has worked closely with urgent care partner, WellStreet, to open a Piedmont Urgent Care by WellStreet in Covington and has assisted the free health clinic, Willing Helpers Clinic, in obtaining affordable office space on the hospital campus. He also volunteers his time and serves as a clinician for patients at the clinic.
Dr. Bour is the executive sponsor for a system-wide Safety and Security Committee tasked with developing a plan to evaluate security issues such as emergency management, workplace violence, drug diversion, badging and access, and public safety in each of the system’s 11 hospitals and developing a comprehensive strategy to provide better safety and security for all patients, visitors, and staff. He serves on the Opioid Task Force to address the ongoing opioid crisis in Georgia, as well as the Piedmont Healthcare System Robotics Steering Committee to develop a system-wide robotic surgery strategy. Dr. Bour is a mentor for the Piedmont Women’s Leadership Alliance employee resource group, coaching
a mentee and help her grow within her chosen career path and within the Piedmont system.
Dr. Bour has worked in healthcare for more than 30 years serving in clinical and executive roles. He earned his medical degree and completed a surgical residency at The Pennsylvania State University College of Medicine and practiced general and bariatric surgery for more than 25 years. Prior to joining Piedmont Healthcare in 2017, Eric served as president of Hillcrest Memorial Hospital.
T. Mills Fleming, JD | Partner of Hunter Maclean Attorneys
Mills Fleming chairs HunterMaclean’s health care practice group. Mills is a past president of the Georgia Academy of Healthcare Attorneys and a member of the American Health Lawyers Association as well as the Health Law Section of the State Bar of Georgia. His practice concentrates on the general representation of health care systems, specialized regulatory support to health care entities, and specialized projects involving compliance planning, physician contracting, qui tam/FCA investigations, health care industry restructuring, physician contracting, tax-exempt entities and intermediate sanctions, reimbursement, fraud and abuse, managed care, and health care policy. He also assists clients with compliance self-assessments and remedial actions, hospital board governance, Stark Law compliance assessments, and the development of multi-provider joint ventures.
Jason Junker | AdventHealth (previously Florida Hospital)
A native of Orlando, Florida, Jason Junker grew up in Central Florida before attending the University of West Florida in Pensacola, where he completed a degree in advertising. He went onto graduate school at Barry University in Miami and completed a master’s degree in communications and public relations. Playing basketball at both schools and after graduating from Barry University, he was able to achieve his dream to play professionally in Germany.
In 2003, he started working in a marketing position at Florida Hospital. In 2006, he
moved into physician recruitment and has been recruiting physicians in various specialties for the last 13 years. As the Director of Provider Recruitment for AdventHealth Orlando, he oversees a department of five recruiters and three recruitment specialists to recruit for a system of 12 hospitals in Central Florida. Their team recruits an average of 100 physicians per year while doing 250 site visits per year. They also recruit an average of 80 advanced practice providers per year.
Shawn M. Kessler | Managing Director, Recruitment
With more than 20 years of advertising and marketing experience, Mr. Kessler has helped his clients achieve the highest levels of healthcare recruitment excellence. Shawn is a recipient of the Association of American Medical College’s Award of Distinction and has won numerous Healthcare Marketing Report Healthcare Advertising Awards for his campaigns.
Over the past several years Mr. Kessler has presented at multiple conferences, including:
Mr. Kessler has also had articles published in the Ragan’s Health Care Communication News, Journal of the Association of Staff Physician Recruiters, the New England Journal of Medicine’s Recruiting Physicians Today, PracticeLink Magazine’s newsletter, and Spectrum, Newsletter of the Society for Healthcare Strategy and Market Development. Additionally, Shawn has been quoted in multiple HealthLeaders Media articles and other national publications.
Barbara Warstler, MBA, CPMSM, FASPR | Associate VP, Client Relations
Ms. Warstler joined The Hardenbergh Group in 2019 as the Associate Vice President, Client Relations. Prior to joining The Hardenbergh Group, Ms. Warstler was the Director of Medical Staff Services, Credentialing and Provider Enrollment for the University Hospitals Health System in Cleveland, Ohio. She joined UH in 2007 as Manager of the Medical Staff Office. In that role, she developed and implemented a comprehensive physician onboarding and orientation program. In 2010, she was promoted to Director of Medical Staff Services and Credentialing when the Medical Staff Office merged with the Credentialing Department. Under Ms. Warstler’s leadership, the UH Medical Staff Services and Credentialing Department centralized its disparate hospital medical staff offices into a system-wide corporate department that now serves as the system’s single source of practitioner data. Following this integration, Ms. Warstler reduced expenses by more than 25% in a single year and lead the transition to a paperless, system-wide reappointment process in 2011–12. As Director, Barb led the integration of six new hospital medical staffs into the system, focusing on implementing best practices and increasing efficiency. In 2017, she helped lead the integration of Provider Enrollment into the Medical Staff Services and Credentialing Department.
In addition to organizational and process restructuring, Ms. Warstler established a career ladder program and created a student intern program with Health Care Administration students from the University of Toledo and Ohio University to increase awareness of the Medical Staff Services profession. In 2014 and 2016, the department earned perfect scores on its National Committee for Quality Assurance (NCQA) Central Verification Organization (CVO) survey as well as the Morrisey Innovation Award and Quest for Quality Award, respectively. In 2018, Ms. Warstler received the Credentialing Resource Center Collaboration Award.
Ms. Warstler has more than 19 years of experience in credentialing, medical education, physician relations and physician recruitment. She also has five years of medical practice management experience. Barb is a Medical Staff Development Fellow, has earned her certification as a physician recruiter through the American Academy of Medical Management, is a certified Fellow in the Association for Advancing Physician and Provider Recruitment, maintains her Certified Professional Medical Services Management (CPMSM) status, and is certified in Lean-Six Sigma.
Emerson R. Moses, MBA, FASPR | AAPPR President-Elect | Regional Director, Clinical Talent Acquisition for Optum Health
OptumCare is the largest employer of care providers in the world, serving 14 million people and employing more than 40,000 physicians and advanced practice providers. Emerson leads the Northeast provider recruitment team for OptumCare, covering the New England geography. With seventeen years of health care recruitment and management experience, Emerson has led multiple teams and initiatives across a diverse group of health systems and practice organizations in, including Dartmouth-Hitchcock, Massachusetts General Hospital, Tufts Medical Center and Baystate Health. She also served as the Director of Clinician Recruitment for the primary care practice group, One Medical, which had practices in over 30 locations nationally such as San Francisco, Los Angeles, New York City, Chicago, Washington DC and Boston. In her roles, Emerson’s experience has spanned many areas, including recruitment program and team development, retention and onboarding initiatives, employment brand discovery, targeted sourcing and outreach strategies, and metrics driven performance management.
Emerson has been a member of AAPPR (formerly ASPR) since 2007 and completed her FASPR certification in 2011. She has also previously held the position of Vice President of the Academic In-House Recruiters (AIR) Network and Chair of both their Education and Website and Social Media Committees. A life-long New England resident, Emerson completed her undergraduate education at Mount Holyoke College in 2002 and in 2011 she received her MBA from the Isenberg School of Management at the University of Massachusetts – Amherst.
Sunday, October 27
5:00 PM – 7 :00 PM Conference Registration
7:00 PM – 9:00 PM
Welcome Dinner Alma Cocina
Monday, October 28
7:30 AM – 8:30 AM Conference Registration
7:30 AM – 8:30 AM
Breakfast with Exhibitors
8:30 AM – 8:45 AM
Marshall Poole, FASPR, President – SEPRA
8:45 AM – 10:15 AM
Keynote Speaker Ken Futch
Speaker, Author, Coach
Take Your Best Shot
10:15 AM – 10:45 AM
Break with Exhibitors
10:45 AM – 12:00 PM
Human Resources Primer - Working with HR & Medical Staff Departments
Barb Warstler, MBA,
CPMSM, FASPR Associate Vice President, Client Relations, Hardenbergh Group
12:00 PM - 1:00 PM
Lunch with Exhibitors
1:00 PM - 1:30 PM
Exhibitor Mix & Mingle
1:30 PM – 2:30 PM
Plenary Speaker Eric Bour, MD, CEO Piedmont Newton Hospital
from a CEO’s Perspective:
2:30 PM – 3:30 PM
Mark Barclay - 3RNET
3:30 PM – 4:30 PM Immigration Primer
Mills Fleming, JD Hunter Maclean Attorneys
5:00 PM – 7:00 PM
Tuesday, October 29
7:30 AM – 8:30 AM
Breakfast with Exhibitors
8:30 AM – 9:45 AM Organizational Branding –
The Pivot – Leveraging
Your Consumer Brand
to Attract Talent
Shawn Kessler, Managing
Director – Recruitment
Aloysius Butler & Clark
9:45 AM – 11:00 AM
Sourcing Hard to Fill
Positions & Communicating
with Residency & Fellowship
Jason Junker, Florida Hospital
11:00 AM – 11:30 AM
Break with Exhibitors
11:30 AM – 12:30 PM
AAPPR – State of the State
Emerson R. Moses, MBA,
FASPR - AAPPR President-Elect, Regional Director, Clinical Talent Acquisition for
12:30 PM - 1:00 PM
Closing Remarks & Drawing
Marshall Poole, FASPR
Northeast Georgia Health System
SEPRA Board – President
MBA, SPHR, FASPR
Memorial Healthcare System
SEPRA Board – Vice President
Ginger MacLean, FASPR
SEPRA Board – Secretary
Nicholas Benton, MHA, FASPR
Northeast Georgia Health System
SEPRA Board – Treasurer
Erica Morrison, FASPR
Northeast Georgia Health System