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Pete Smith | KEYNOTE SPEAKER
For over 20 years, international speaker and coach Pete Smith has helped individuals, teams, and organizations improve their leadership and personal development. His experience, concepts, and tools have helped organizations improve their leadership effectiveness, elevate engagement at all levels, transform company cultures, and consistently perform at high levels. He is the author of Dare to Matter, the #1 Best Seller in the Human Resources and Personnel Management Category, and the #2 Best Seller in the Business Motivation and Self-Improvement category. Pete is also the Co-Founderand Owner of Matter More Coffee, a coffee shop located in Hampstead, NC. By owning two businesses, SmithImpact and Matter More Coffee, Pete’s content is both practical and inspirational. He is a speaker who doesn’t just Talk the Talk but actually Walks the Walk. (www.facebook.com/mattermorecoffeenc) |
Dare to Matter
2020 forced us, willingly or not, to become adaptable, stay hopeful, and remain diligent in fulfilling our commitments. It has made some question their desires, reevaluate their motivators, and become more resourceful than ever. 2021, while perhaps more optimistic, challenges us in similar ways. How do we stay grounded in what we value while adapting to this new frontier?
The key to a Physician Recruiter’s success lies in the achievement of a symbiotic balance, one that requires that they be adaptable to current environments, yet consistent in purpose; Bold in their intent, yet compassionate when dealing with alternative ideas; Wise with experience, yet relatable to those new and old; Collaborative with all relevant parties, and relentless in their pursuit of excellence.
Society claims that success and happiness should be our most desired end goals. Even prior to the pandemic, people were recognizing higher levels of success but felt more isolated, disconnected, and unfulfilled than even before. During the pandemic, people have reevaluated what they’ve always known at their core: what they truly desire is to know with certainty that who they are and what they do matters. How we matter may have changed. That we matter has not. It’s time for you to Matter More, and this Keynote shows you how.
The key to a Physician Recruiter’s success lies in the achievement of a symbiotic balance, one that requires that they be adaptable to current environments, yet consistent in purpose; Bold in their intent, yet compassionate when dealing with alternative ideas; Wise with experience, yet relatable to those new and old; Collaborative with all relevant parties, and relentless in their pursuit of excellence.
Society claims that success and happiness should be our most desired end goals. Even prior to the pandemic, people were recognizing higher levels of success but felt more isolated, disconnected, and unfulfilled than even before. During the pandemic, people have reevaluated what they’ve always known at their core: what they truly desire is to know with certainty that who they are and what they do matters. How we matter may have changed. That we matter has not. It’s time for you to Matter More, and this Keynote shows you how.
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Melissa Wickline | Chief Resource Officer, PracticeLink
Melissa Wickline is the Chief Resource Officer at PracticeLink, where she leads marketing, sales and client relations initiatives. She has 30 years of experiences in marketing and human relations and specializes in health care consulting, physician relations, sales management, marketing leadership, and building and leading teams. She has a bachelor’s degree with an organizational leadership focus from Mountain State University. Melissa is an avid gardener. |
Sourcing and Tracking Candidates
Sourcing has changed significantly over time. This presentation is designed to give you an overview of sourcing starting before the job description exists through hiring the best possible candidate. Between these two continuums there are many things to explore including how to work within your organization to help you source the best candidates, what tools are important to use, what systems are available to assist, and how you move the candidates through the process. Expect this to be an interactive session with audience participation.
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Jenni Trebon | Vice President of Business Development, The Medicus Firm
Jenni Trebon is currently the Vice President of Business Development for The Medicus Firm, overseeing the Georgia and Florida territory. With over two decades in the physician recruiting world, she has consistently ranked in the top 5 producers for performance, having won The Medicus Firm’s coveted Business Development Top Producer award in 2018, 2019 and 2020. While originally from New York, Jenni has built long-standing relationships with clients throughout the southeast region where she has worked her entire career in business development. Jenni is a member of The Medicus Firm’s Founders Club which recognizes employees who have dedicated more than 10 years of service to the company. She has a bachelor’s degree in Psychology from University of Arizona and a master’s degree in Social Work from New York University, using her people skills on a daily basis in the current role. Jenni lives in Atlanta with her husband Roman and 2 amazing children, Hayden (age 14) and Maggie (age 11). When not spending time with her family, she enjoys good food and wine, puzzling, running and working out at Orange Theory Fitness. |
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Thomas Riddle | Senior Vice President of East Region, The Medicus Firm
Thomas brings 15 years of healthcare industry knowledge and experience to The Medicus Firm. Employing a uniquely encompassing approach, he assesses the needs of each client, diagnoses and tailors their solution to adapt to the rapidly changing market. His honesty and forthright communication style are refreshing by always placing integrity first. With a result driven attitude responding to both client and recruiters needs, he’s always looking for ways to maximize potential, create new solutions, and develop relationships with a servant leadership mentality. Thomas relocated to Dallas, Texas from small town Missouri, earning his business degree at Drury University. Being a Missouri native, he’s a lifelong Kansas Chiefs fan first before the Cowboys. Outside of the office he has a habitual obsession for fitness and spends time serving at Elevate Life Church in Frisco, Texas. He spends time on the weekends playing football with his son Jackson and wrenching on and racing cars. |
Finding the Unicorn: 5 Tips to Getting your Ideal Candidate
Having trouble filling your open physician roles? What about difficulty finding qualified candidates that meet your hiring criteria and are a good facility fit? Staffing challenges never seem to fade, especially in today’s world. Learn how to efficiently and effectively fill these open roles with “Finding the Unicorn: 5 Tips to Getting your Ideal Candidate”.
| Finding the Unicorn - Jenni Trebon |
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Jheri Corb | Regional Vice President, AHSA
Experienced business development executive with a demonstrated history of working in the healthcare, wellness and fitness industries. Skilled in Strategic Planning, Workforce Solutions, Physician Relations, Management, and Employee Wellness. Strong support professional with a Master of Science degree and over 18 years of experience. |
Talk Techy to Me
In today’s healthcare staffing industry, recruiters are having to adapt to a faster paced and technology driven market. Most of the viable and quality candidates are tech savvy and typically, the top recruiters are well-versed when it comes to branding, social media, and best practices as it relates to recruiting. However, recruiters who have been in this industry long enough know that keeping the
“tried and true” traditional recruiting tactics is key to long-term success.
This webinar will cover modern changes in behavioral interviewing, importance, and best practices for branding and social media presence along with traditional recruiting tactics that are key to long-term success as a healthcare recruiter.
Three learning objectives for participants:
1. Discover how you can include DEI objectives with your behavioral interview questions and increase candidate pool
2. Learn tactics on how to be a memorable recruiter
3. Review best practices as it relates to branding and social media for recruiters
“tried and true” traditional recruiting tactics is key to long-term success.
This webinar will cover modern changes in behavioral interviewing, importance, and best practices for branding and social media presence along with traditional recruiting tactics that are key to long-term success as a healthcare recruiter.
Three learning objectives for participants:
1. Discover how you can include DEI objectives with your behavioral interview questions and increase candidate pool
2. Learn tactics on how to be a memorable recruiter
3. Review best practices as it relates to branding and social media for recruiters
| Talk Techy to Me - Jheri Corb |
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Randy Gott | Senior Vice President of the Coker Group
As senior vice president of Coker Group, Randy Gott provides medical staff planning and related assistance as well as physician compensation plan development and fair market value (FMV)/commercial reasonableness (CR) assessment and consulting services. He serves a broad spectrum of healthcare clients nationally. His particular interests include areas relating to medical staff and physician/provider development that support an organization’s mission and strategy. Mr. Gott has been instrumental in working with organizations in their physician recruitment and manpower development areas, involving physician needs assessments and implementation strategies that include physician recruitment policy development and assessing organizational priorities and practices. His work has also included the assessment and development of FMV/CR evaluations in physician compensation arrangements and methodologies. In addition, Mr. Gott has served as an expert witness on issues surrounding physician compensation and organizational physician manpower needs. With more than 20 years of experience in the healthcare field, Mr. Gott’s expertise in physician manpower, compensation, and incentive plan design has been beneficial for numerous organizations across the country. |
Covid-19’s Impact on Physician Compensation
This session will focus on the impact of fair market value (FMV) and commercial reasonableness (CR) in the development of physician compensation and recruitment packages. The presentation will address a variety of components that should be addressed in the development of a reasonable and compliance- based compensation or recruitment package.
Areas to be addressed include:
• What is fair market value and commercial reasonableness?
• Why does this matter in the recruitment and retention of physicians?
• How does a physician needs assessment/medical staff plan impact FMV and CR?
• How do market-based compensation surveys impact FMV and CR?
• What other factors should be considered in FMV and CR compensation?
• When should we use an outside independent valuator?
• What is the role of a recruitment policy in this process?
• What effect has Covid-19 had on physician compensation?
This session will be interactive such that attendees will be able to ask questions and have dialogue in the presentation. Case studies will be shared which will make the session highly relevant and beneficial to those who participate.
Areas to be addressed include:
• What is fair market value and commercial reasonableness?
• Why does this matter in the recruitment and retention of physicians?
• How does a physician needs assessment/medical staff plan impact FMV and CR?
• How do market-based compensation surveys impact FMV and CR?
• What other factors should be considered in FMV and CR compensation?
• When should we use an outside independent valuator?
• What is the role of a recruitment policy in this process?
• What effect has Covid-19 had on physician compensation?
This session will be interactive such that attendees will be able to ask questions and have dialogue in the presentation. Case studies will be shared which will make the session highly relevant and beneficial to those who participate.
| FMV - More than Surveys - Randy Gott |
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Carey Goryl, CEO | AAPPR
Carey Goryl is the CEO of the Association for Advancing Physician and Provider Recruitment (AAPPR). An accomplished executive for the last 15 years, she has a passion for harnessing the power of people and ideas to do great things, especially in physician and provider recruitment. She is an active mentor and speaks regularly on recruitment research, remote teams, and leadership. |
AAPPR – State of the State
AAPPRs CEO, Carey Goryl, will provide an update on the state of AAPPR and discuss insights from the recently conducted annual benchmarking survey.
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Bonita Lancaster, CPRP | Senior Physician Recruiter, Baptist Health
Bonita has dedicated thirty-four years of her professional career to the healthcare industry. She worked at St. Vincent’s Hospital in Birmingham for twelve years then moved to Montgomery in 1998 when she started a new career as an Assistant to the Director of Health Promotions. In that role, she facilitated community projects and health screenings while building relationships with the medical staff and other organizational stakeholders. In 2004 Bonita was given the opportunity to serve as the Physician Relations/Recruiter for Baptist Health and to date, continues her dedicated efforts towards recruiting and retention of highly qualified clinicians for the system’s community. As the needs of the community and the health system has grown, so has her team growing from one FTE to three. Her longevity within healthcare comes from the enjoyment she gains from working with physicians and the nuances of change that lead to a broader education each year. Bonita has been an active member of ASPR/AAPPR since 2004. She was one of the founders of SEPRA and served two terms as Vice President followed by a term as President. She is currently dedicating her time, providing quarterly webinars on an array of topics to SEPRA members. Married 42 years, she and her husband have a son, a beautiful daughter-in law and two precious granddaughters! She and her husband are active members of their church where they recharge each week. She also enjoys writing devotions and hopes to publish a book in the future! Bonita and her husband recently relocated to Sevierville, Tennessee where she continues to work for Baptist Health in a remote setting. An avid football fan, Bonita’s Saturday’s are spent rooting for the SEC (Roll Tide!) followed by a lot of Sunday afternoons watching professional football too! |
Framing the Conversation
Bonita Lancaster from Baptist Health System leads a discussion on how to frame the conversation when communicating with candidates and leaders related to physician recruitment.
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Nicholas Benton, MHA, CPRP | Director Physician Recruitment, Northeast Georgia Health System
Nicholas Benton is the Director of Physician Recruitment for Northeast Georgia Health System (NGHS). NGHS is anchored by Northeast Georgia Medical Center’s four hospital campuses – NGMC Gainesville, NGMC Braselton, NGMC Barrow and NGMC Lumpkin – with a total of more than 700 beds and more than 1,100 medical staff members representing more than 50 specialties. In his role, he oversees a department of three physician recruiters, four physician recruitment coordinators and a department administrative assistant. His team recruits and onboards an average of 125 providers annually while conducting over 250 site visits per year. A graduate of The University of Tennessee, he earned his bachelor’s degree in Biology and his master’s degree in Healthcare Administration from Louisiana State University. He began his career in engineering recruitment prior to moving into clinical recruitment at Erlanger Health System in Chattanooga, TN and successfully supported the recruiting efforts of that system for over six years. Nicholas assumed his current role with Northeast Georgia Health System in February 2019. A long-standing member of AAPPR, he is a Certified Physician/Provider Recruitment Professional (CPRP). Additionally, committed to AAPPR’s regional development, he has served six years on the Board of Directors for the Southeast Physician Recruiters Association (SEPRA) as the Treasurer. |
Pulling Up a Chair at the Strategic Planning Table
Nicholas Benton from Northeast Georgia Health System leads a discussion on the importance of having and keeping a seat at the strategic planning table. Your insight and experience are valuable – how to make sure it is heard.
| Strategic Planning - Nicholas Benton |
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Ginger MacLean, CPRP | Physician Recruiter
Ginger MacLean has served as a committed part of the healthcare profession for over 15 years. For the past six years she has worked as a physician recruiter with Baptist Health System in Montgomery, Alabama. Ginger began her love for recruitment in college as a Bama Belle, assisting in the hosting and recruitment of Alabama football recruits for the University of Alabama. She is a Certified Physician/ Provider Recruitment Professional (CPRP) and is a member of both AAPPR and SEPRA. Ginger has served on the board of directors for SEPRA for the past three years as Secretary. As an active member of her community, Ginger serves in her church as a member of the choir and youth ministry team. She also serves as Annual Campaign Co-Chair for the Wetumpka YMCA Board of Directors where she is a volleyball and basketball coach. Ginger also serves on the Board of Directors for Girls on the Run South Central Alabama. Ginger resides in Wetumpka, Alabama with her husband, five children and two Golden Retrievers. In her spare time Ginger’s hobbies include...oh wait ...she doesn’t have spare time! She can be seen on any given afternoon or weekend following her children to their different school or sporting events and activities. |
To Keep or Not to Keep
Ginger MacLean from Baptist Health System leads a discussion related to new practices and techniques that we have been forced to perform or endure due to the pandemic. Which practices should we keep and which should we forget?
